For several years we are witnessing a decline , even to a real drift of content and publishing online .
The curious thing is, because in theory the journalists should be the first to marry the logic of “good content”, while it seems that about a year to this part are instead marketers and SEO to push mainly on the so-called content marketing .
But what should be the approach of journalists against this emerging discipline?
According to a statement by Craig Silverman – journalist and director of Spundge content – issued to Ray Hiltz, “to produce good quality content, relevant, useful, you need to spend time digging and searching in areas related to your field. It ‘important to create a workflow that draws from the facts and apply a process to turn them into engaging stories, useful information. And without any self-promotional. We must ensure that the King is the content. “
In a presentation of 30 slides called no-bull discussion about creating good content … and how to do it , Silverman has 9 great tips to create a good content (below eccoteli translated into Italian, just after the infographic summarizing them) :
1. Think about what you know
They say, “write what you know” . What do you know? What do you like to talk? What seems that people like to hear you talk? Make a list of things you know, the topics that interest you (and which are important to your business) and you excite.
2. Find good sources
If you produce great content and data relating to the points that you mentioned in your list? Find websites, blogs, books and other material that contains best about your favorite topics. Investici over time, learn all you can. Find the sources, and aggregale. Continue to add new ones, and remove it as the least interesting.
Read every day a lot of good stuff, about your arguments, through sources that count. Reading can make you understand where you can add value. He tells you what he’s talking to people, and helps you bring out what I can tell you. It also keeps you updated on the issues that matter. You’re not just consuming content, you are analyzing and understanding what works and what does not. It prepares you to create great content. It is also a way to generate ideas.
You know when you read a piece and you realize that something is missing, or is connected to another piece? Have you saved and put it somewhere, alongside a few notes? That’s what writers do. They read things, save and record ideas and questions. E ‘need to save things that count and add us side notes, ideas, thoughts.
5. Make an editorial meeting
Get a couple of colleagues, for them to bring a couple of good things that have recently read and a couple of good topics they’re interested in. And then talk about those things. Talk about the things that you have read and those who made you think. Take strange connections. Take the idea of someone, and try to make it better. Then think of a good headline , and then write the piece.
6. Give yourself deadlines
Deadlines allow you to give you focus and motivation. To make them really work, do not keep them just for you: Make them public, on an editorial calendar, also accessible to others. Make sure that others respect their deadlines, and ask them to push you to match your performance.
Now you have everything you need to begin to write, sit down and start. Do not censor yourself too much in the early stages, it is important to jot down something. He cites sources, and linkale. From credit to people who have good ideas. And always keep in mind three things:
to. Being clear and / or gain is better than trying to be funny and / or outrageous, and it is also easier.
b. Do not use words you do not understand or do not know.
c. Do not waste your words you know using them carelessly.
You know the people in the editorial meeting? One of those could be your editor . Ask him to help you, to see if what you have written is clear and goes to the point. Tell him to tell you what goes and what does not go, honestly. Always think that you have to serve the reader, and not your ego: the good content is in part to be a good operation of editing .
9. Repeat start
Create great content it requires practice. Continue to run the process: Read, save, share ideas and write. You will continue to improve. People will compliment your progress. Thank them and go back to work, because what I want from you is another great content.
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