Producing consistent, valuable content is among the finest methods to extend your model’s visibility and drive conversions. However, it is usually an space individuals battle with essentially the most. From developing with concepts regularly, to arranging your corporation schedule for writing and creating, after which it’s important to stick with a content material advertising plan – all of this course of is a wrestle for a lot of enterprise house owners and entrepreneurs.
Hiring writers to create that content material for you looks like a terrific resolution. And it may be – if you understand how to search out and rent stable writers who can meet deadlines and produce nice content material regularly. I’ve additionally discovered that it makes just about any firm on the market look greater on funds.
I’m going to share how one can discover and vet strong writers so you’ll be able to develop a constant content material advertising and marketing plan that helps construct your model consciousness, will increase your thought management standing, and really helps drive leads for your enterprise.
The place to Discover Writers
Discovering a great author is a battle, however not for lack of provide. There are 1000’s upon hundreds of freelance writers who make a dwelling creating good content material. The secret is discovering the great ones. Listed below are a number of locations to begin wanting.
Your LinkedIn Community
Discovering folks you already know who write is among the greatest methods to keep away from hiring pretend writers who stuff hyperlinks. Within the high search bar of LinkedIn seek for phrases like author, content material marketer, and copywriter.
This search will shortly present you all of the folks you might be related with who write content material. Scope out their profile and have a look at a few of their work. If their writing type suits along with your model, look to see in the event that they freelance. Or, shoot them a message and ask.
In Your Personal Ranks
One of many keys to being productive is learning to delegate. Simply since you don’t have time doesn’t imply others in your group (or household!) don’t. Ask round to see if anybody in your organization likes writing and has the bandwidth to tackle a couple of articles a month. If you could find two or three individuals , you may cut up up the duties much more.
Discovering freelancers may be irritating, and it takes perpetually to search out that one diamond within the tough that matches together with your model good and doesn’t drop of the face of the earth proper earlier than deadlines. Whereas it will possibly take some time to seek out the precise match, it’s definitely worth the wrestle. Listed below are a couple of locations to look:
Nonetheless misplaced: We put collectively a freelancer guide that ought to assist with this course of in case you have any issues. Now we have over 30 locations with precisely what to do on every web site.
Merely placing out a press release saying “Hey, we’re on the lookout for writers!” could be fairly efficient. Write a publish in your weblog, share it on Twitter, Fb, and Google+, and ask your staff and companions to do the identical. For greatest outcomes, be sure to make it easy to contact you, for instance: “Wish to write for us? E-mail firstname.lastname@example.org for particulars!”
Additionally, take into account including a web page or part to your “About Us” web page for writers who could also be trying to contact you. A easy “Need to write for us?” contact kind may be extremely efficient in case your weblog will get good visitors.
Discovering the writers is just half the battle. You additionally have to be sure to are hiring actual individuals who know what they’re speaking about – and who received’t stuff in hyperlinks to their very own purchasers, primarily getting double paid for a similar article. Not cool, and horrible in your web site.
Here’s a break down on find out how to analysis your writers earlier than you rent them or permit them to visitor weblog in your web site.
Your first step ought to at all times be to sort the author’s identify into Google and see what pops up. It’s best to see all their social profiles, different locations they’ve written, and also you may even see a Google graph end result, like this one for Scott Gerber:
There are a pair issues you ought to be in search of – first, have they got any Google outcomes? Second, what high quality of outcomes come up?
For Scott Gerber, all the photographs appear like skilled head photographs. He has written just a few books, he has a Wikipedia web page, and the highest search result’s his web site. This appears good. He seems to be an actual particular person, and fairly a catch as a visitor blogger.
A number of crimson flags to search for:
- No Google outcomes.
- A brilliant widespread identify, making it troublesome to search out them.
- Accounts on websites you don’t belief, comparable to spam or hacker websites.
- Inconsistent data, completely different ages, totally different begin and finish dates at firms, and so forth..
Look previous the primary two or three pages of Google! Any half respectable marketer can push dangerous outcomes down.
Reverse Picture Search Their Photograph
When a author applies to jot down for you, whether or not they’re visitor posting or getting paid, it’s best to require a profile image. A faux author can select a standard title to throw you off your sport, however they must get their picture from someplace.
Proper click on the picture they ship (or use the picture on the social profiles you discover by Google), and click on “Search Google for this picture.”
This can pull up outcomes which are “visually related.” Watch out, as these aren’t tremendous correct:
Fairly positive Scott Gerber just isn’t Barak Obama. However, these outcomes are nonetheless useful. If the picture used was used to create a number of totally different personas, you’ll see this drawback right here subsequent to “Pages that embody matching outcomes.” You’re additionally capable of see if the picture was stolen from a inventory photograph web site or a random particular person’s Fb account. You may also see their picture on completely different websites that didn’t present up within the prime Google outcomes.
Run Their Writing Via Copyscape
Try to be requesting samples of writing when vetting a author, otherwise you may discover articles the author has printed on different websites. Take a second to run these samples via Copyscape to ensure they’re authentic. If they’re promoting spun articles to different websites, there’s a good likelihood you’re going to get spun work.
There’s additionally an opportunity they’ve offered the identical article to a number of sources, and also you need to know that as properly.
Dive Deep Into Their Social Accounts
Social media makes it simpler than ever to analysis writers earlier than you rent. The largest factor to search for is something that look suspicious. Do the images look pretend? Are there only some updates? (This may very well be due to privateness settings.) Dig in and see what you could find – and bear in mind to go previous the primary few pages. The crimson flags may be buried a 12 months or two again.
Accounts to look into:
- The Huge Three (Fb, Google+, Twitter)
Just a few inquiries to ask as you dig by way of social accounts:
- How do they describe themselves? Do they declare to construct hyperlinks or promise to get purchasers to the primary web page of Google in per week? These are crimson flags.
- What number of connections/associates have they got? Who’re they related to?
- What firm do they work for? Have a look at the web site, does it look spammy?
- What kind of updates do they share? Is it trade information, or footage of them getting drunk?
- Do they attend business conferences? (It’s not a pink flag in the event that they don’t, however a profit in the event that they do.)
- Who within the trade are they linked with? What do these connections say about them?
- Whose content material do they share? Is it the identical individuals over and over? Verify to see if these folks additionally share their hyperlinks – it might be a part of a content material farm.
Discovering and hiring good content material writers could take time, however it’s well worth the trouble to guard your model. Take the time to dig and search for crimson flags. Faux writers and content material farms aren’t excellent at hiding what they’re doing – when you take the time to look.