Your website is up and running, looking beautiful, and ready to be seen by the world. But don’t assume that it will grace the top of the search engine results automatically without integrating good search engine optimization.
SEO takes into account how search engines work and what keywords are most frequently typed. But there are also other less-known methods of attaining top page rankings. The following is a list of 5 interesting ways to drive traffic to your website that you may not have thought of.
1. Find the right keywords.
Keywords are a key component of SEO optimization. Edit your content and titles so that it includes popular keywords, HTML and other coding to help you move up the ranks of search engine results.
Search for related topics through different forums and websites like Reddit, where millions of people are discussing a wide range of topics every day to give you ideas for keywords that pop up over and over again. Take a look at lists of strong action verbs and other generic keywords that grab people’s attention.
2. Use optimal backlinks and link building techniques.
A backlink is any link tied to another link on a different webpage. The number of backlinks that your website has indicates how popular or important your web page is.
AllTop is a website that has a up-to-date list of high quality blogs in your industry. Reaching out or linking to the bloggers you find on this website is great way to drive traffic to your own.
Another great way to build your links is by following a “benefit-driven formular.” For example, writing compelling “How To” articles will attract users looking for advice on a problem they may have. If people feel like your article will benefit them in some way, they are much more likely to click on it.
3. Find “dead links” for similar niche topics on Wikipedia and edit them.
Every broken external link on Wikipedia is a chance for you or your company to re-create and replace the broken link or “dead” source with yours.
When editors at Wikipedia find links that lead to nowhere, they don’t delete it right away. Instead they add a footnoot that says “dead link”, giving other editors a chance to fix it before removing it.
Wikipedia has a list of “dead links”. Browse through them to see if there are any articles relate to your niche and insert your resource.
4. Beware of Google Penalties.
Avoid Google Penalties at all cost by getting to know Google’s “Webmaster guidelines” because Google has a whole team of “spam fighters” looking for violations.
Sometimes a simple algorithm update can bring about a penalty, or “unethical” SEO techniques like guestbook spamming, the excessive use of reciprocal linking, linking to a “bad neighborhood” or automated page redirects.
Familiarize yourself with the rules and testimonies of others who have experienced penalties. Consider using a “Penalty Checker Tools” to see if your website is vulnerable to one.
5. Use analytic tools.
Compelling titles, good graphics, a clean interface, and usability are all important parts of grabbing attention, driving users to your website, generating leads and retaining customers.
Analytic tools help you understand how interactive your site is, where visitors are coming from, how they are navigating your webpage and how people are reacting to pages and features on your website. Without the use of such tools, you would not be able to maximize your website’s strengths and eliminate it’s weaknesses for the best SEO possible.
For a detailed look at other SEO techniques, read 21 SEO Techniques You Can Use Today to Get More Search Engine Traffic for strategies and let us know what you think in the comment section below!